MENEZES, H. F.; http://lattes.cnpq.br/3162532671827643; MENEZES, Hanna França.
Resumo:
Infography has been characterized as a new representaíion of form the
contemporary informative journalism genre, that synthesizes the information from
the resources the graphic visual language, aiming quick and efficient reading the
news. Among the visual language elements that characterize its configuration,
the color becomes an important feature the infographics, can contribute to
emphasize and organize complex visual information, for clarity, visual balance,
and harmony. However, it can also have negative effects, if used improperly,
making information difficult to understand. Within this context, the present study
investigates the indicative, perceptive and representative functions of color in the
journalism infographics, aiming to propose recommendations for its use in the
design of infographics. Therefore, this research presents an exploratory, mixedmethod
(qualitative and quantitative) approach, to be carried out in four stages:
(i) characterization of color functions; (ii) analysis of a set of infographics; (iii)
processing and interpretation of data; and (iv) recommendations for the use of
color in the project of journalism infographics. Comparing the three categories
was observed that perceptive and indicative function categories were the most
recurrent, being the functions harmonize, organize, hierarchize and measure the
most ones. However, these same categories were also those ones that presented
a higher number of probiems in the use of color, with the functions maintaining
readability and visibility and maintaining consistency the most problematic ones.
Such analysis identified successful uses and highlighted some shortcomings,
moreover contributing recommendations for directing the proper application of
color in journalism infographics.
