A cor na infografia jornalística: uma análise das funções da cor na construção da informação gráfica.

Abstract

Infography has been characterized as a new representaíion of form the contemporary informative journalism genre, that synthesizes the information from the resources the graphic visual language, aiming quick and efficient reading the news. Among the visual language elements that characterize its configuration, the color becomes an important feature the infographics, can contribute to emphasize and organize complex visual information, for clarity, visual balance, and harmony. However, it can also have negative effects, if used improperly, making information difficult to understand. Within this context, the present study investigates the indicative, perceptive and representative functions of color in the journalism infographics, aiming to propose recommendations for its use in the design of infographics. Therefore, this research presents an exploratory, mixedmethod (qualitative and quantitative) approach, to be carried out in four stages: (i) characterization of color functions; (ii) analysis of a set of infographics; (iii) processing and interpretation of data; and (iv) recommendations for the use of color in the project of journalism infographics. Comparing the three categories was observed that perceptive and indicative function categories were the most recurrent, being the functions harmonize, organize, hierarchize and measure the most ones. However, these same categories were also those ones that presented a higher number of probiems in the use of color, with the functions maintaining readability and visibility and maintaining consistency the most problematic ones. Such analysis identified successful uses and highlighted some shortcomings, moreover contributing recommendations for directing the proper application of color in journalism infographics.