Sustentabilidade e Comunicação nas Vinícolas do Rio Grande do Sul: uma análise das práticas divulgadas em websites institucionais.

Abstract

This study aims to analyze how wineries in Rio Grande do Sul communicate their sustainable practices through their institutional websites. This qualitative research applied evaluation criteria such as transparency, information updating, certifications, and sustainability reports. The analysis focused on leading wineries, including Miolo, Casa Valduga, Salton, Garibaldi, Lídio Carraro, and Aurora. The results revealed different levels of commitment and clarity in the communication of socio-environmental initiatives. Wineries such as Salton and Garibaldi stood out for their transparency and alignment with international standards, while others, such as Miolo, presented significant gaps in the disclosure of their actions. The study concludes that the effective communication of sustainable practices is not only a competitive advantage but also an essential element for strengthening institutional image and consolidating the wine sector on more responsible and sustainable foundations.