Um estudo de caso sobre potencialidades e desenvolvimento turístico – Nazarezinho: sertão de paisagens e tradições.

Abstract

This paper analyzes the tourism potential of the municipality of Nazarezinho, in the Sertão region of Paraíba, based on its natural and cultural aspects. The study discusses tourism as an alternative for the development and valorization of small municipalities in the sertão region, highlighting community-based tourism, sertão tourism, geotourism, and geoconservation as alternatives capable of enhancing the territory and expanding the interiorization of tourism in the state of Paraíba. The objective was to identify and characterize tourism aspects in order to understand and propose alternatives for the valorization and sustainable use of the natural and cultural resources of Nazarezinho, Paraíba. The research followed a qualitative, descriptive, and exploratory approach, based on a bibliographic and cartographic survey, field observations, and analysis of audiovisual productions and works by local authors. The results highlight the relevance of natural resources, such as the Serrote do Pico and Olho d'Água do Frade, and the importance of cultural and productive traditions linked to the sertão region's heritage. However, a lack of integrated planning and public policies aimed at promoting the high sertão region of Paraíba was found, limiting the exploitation of its identified potential. It is concluded that Nazarezinho offers favorable conditions for the consolidation of sustainable tourism practices, provided they are supported by strategies for environmental preservation, strengthening local culture, and social participation.