Estudo preliminar arquitetônico para o museu do Maior São João do Mundo.

Abstract

The São João of Campina Grande presents itself as one of the largest popular festivities in Brazil, filled with symbols, traditions, and memories. The festival, held at Parque do Povo, transforms the city into a vast stage of cultural manifestations, which today coexist and contend with the logic of mercantile production. The understanding of this cultural and affective dimension, together with the spatial transformations promoted by the festival, underpins the proposal for the creation of a museum dedicated to the event, which thus emerges as a critical response to this logic, offering a space for reflection, documentation, and appreciation of the multiple layers that compose this popular manifestation, accessible throughout the entire year. The spatial conception responds to the dynamics of Parque do Povo and incorporates the striking visual elements of the celebration. More than a physical space, the museum is configured as a place of continuity, where tradition is constantly renewed and shared, strengthening the bond between community, city, and junina culture. In this way, the project contributes to the preservation of memory and reaffirms the role of São João as an identity expression of Campina Grande.