Da referenciação à mediação de leitura: um estudo de obras de ziraldo.

Abstract

This article, affiliated to the Semiolinguistic Theory of Discourse Analysis, aims to analyze the reference in illustrated books, since we start from the hypothesis that the verbal sign, in the illustrated book, does not stand out in this process, like the commom sense believes. In addition, we present the theory of the contract of reading, from Emediato, which shows the need for mediated reading when it comes to illustrated works, due to verbal and visual reference, especially in Ziraldo's. For this, will be analyzed ten books of Ziraldo, being the main Flicts, Meninas, O livro do sim and O livro do não. As a theoretical reference, works by Ingredore Koch and Vanda Elias, Beatriz Feres and Margareth Mattos, Mônica Cavalcante, Lorenza Mondada and Danièle Dubois, Maria Resende and finally Wander Emediato will be used. As a conclusion, it was noticed that the reference is double in this type of book.