A utilização de tecnologias e IA no processo de recrutamento e seleção (R&S): uma análise das experiências vivenciadas em grandes empresas de Campina Grande.

Abstract

Industrial revolutions marked the transition from artisanal production to complex and automated systems, profoundly transforming productive processes and people management practices. The field of Human Resource Management has been directly impacted by these changes, increasingly incorporating technologies to optimize processes and enhance decisionmaking accuracy. This study aims to analyze the use of technologies and Artificial Intelligence (AI) in Recruitment and Selection (R&S) processes, particularly regarding their impact on cultural fit, employee integration, retention, and long-term organizational results. This is a qualitative-quantitative study, initially grounded in a bibliographic review conducted to map existing knowledge on the topic. As an empirical stage, a survey was carried out through the application of questionnaires to professionals in the field. The theoretical framework was based on scientific articles, books, and studies addressing the relationship between technology, organizational culture, and R&S. The findings indicate that the use of technologies and AI in Recruitment and Selection processes enhances operational efficiency by reducing errors and optimizing candidate screening, in addition to contributing to the development of a sustainable talent pool. Positive impacts on cultural alignment and organizational performance were also identified, although these aspects were not initially decisive factors for the adoption of such tools. Thus, the integration between technology and managerial practices strengthens hiring accuracy and reinforces people management as a more strategic organizational process.