Business Model Canvas como ferramenta de modelagem e planejamento de pequenos negócios: o caso da Gelo Mais.

Abstract

Entrepreneurship is widely recognized as a fundamental pillar for economic and social development, driving innovation, job creation, and market competitiveness. According to Dornelas (2020), it involves not only creating new businesses but also implementing strategic actions to identify and exploit opportunities, face challenges, and develop innovative solutions. In Brazil, entrepreneurship stands out as a viable alternative to labor market fluctuations and the growing desire for professional autonomy. Data from the Global Entrepreneurship Monitor (GEM, 2024) indicates that the country has one of the highest entrepreneurship rates in the world, highlighting the importance of studies focused on improving management and strategic planning. In the industrial context, this field presents specific challenges, such as the need for efficient production management, logistics, technological innovation, and process optimization. Unlike the trade and services sectors, where flexibility and customer adaptation prevail, industry requires structured planning and tools that assist in strategic decision-making (Dornelas, 2020). Consequently, using modeling, planning, and management tools has become indispensable to ensuring predictability and efficiency, allowing entrepreneurs to have a systemic view of their operations and better identify risks and opportunities, with the Business Model Canvas being a prominent tool for this purpose.