Propostas para a não sloganização do conceito de translinguagem.

Abstract

In the wake of academic capitalism, which subordinates knowledge production to the logic of the Market, some concepts have been undergoing a process of sloganization, which empties them of their meanings and reduces them to impact discourses with the primary aim of seducing and promoting engagement. As translanguaging is a concept increasingly mobilized by educators and researchers seeking additional language teaching-learning practices and language policies that are non standardizing and non assimilationist, this article aims to draw attention to its sloganization, bringing four proposals that may help to avoid it: (i) recognizing that the concept of translanguaging does not represent a paradigm shift or an epistemological turn; (ii) not isolating the marks of translanguaging, at the risk of erasing the socio-historical-ideological practices from which they emerge; (iii) observing the functioning of translanguaging beyond the more evident phonetic phonological and lexicogrammatical elements; (iv) promoting metareflection on translanguaging manifestations. We conclude our article by highlighting that the first proposal stems from the perception of sloganization traces in some ways of presenting the concept and, mainly, in its spread. The other proposals seek to avoid superficial readings of the concept in an academic branding process, which reveals signs of the liberal multiculturalism, criticized by Maher (2007).