Artesanato e desenvolvimento local: a arte em sisal, produzida pelo Centro Artesanal Cuiuiú em Barra de Santa Rosa - PB.

Abstract

Handicrafts express more than just creativity, as they represent the history and traditions of those who produce them. In this sense, when analyzing artisanal knowledge historically, it becomes evident that it tends to be passed down from generation to generation, thereby marking the cultural identity of a given locality. Moreover, handicrafts are closely linked to socioeconomic aspects, as they can generate income and influence the economy. Therefore, the general objective of this study is to analyze the impact of sisal handicraft production on the local development of the municipality of Barra de Santa Rosa, Paraíba. This research is characterized as a qualitative and exploratory study, aiming to assess the effects of sisal handicraft production on local development in Barra de Santa Rosa. To conduct the study, the following techniques were combined: bibliographic research, document analysis, discourse analysis, and fieldwork. The results indicated that sisal, previously used predominantly for the production of ropes, has been reinterpreted and transformed into items such as bags, rugs, bio-jewelry, lamps, baskets, and trays, which carry both economic and cultural value. The statements of the artisans revealed three central dimensions motivating the initiation of handicraft production: family influence, cultural influence, and economic influence. It was also observed that handicrafts contribute to income generation, the strengthening of self-esteem, the preservation of cultural identity, and the expansion of local opportunities, in addition to playing a therapeutic and social integration role. Finally, it was understood that the sisal handicrafts produced at the Cuiuiú Artisan Center constitute an important element of local development, capable of preserving cultural traditions, promoting the appreciation of popular knowledge, and transforming realities through creativity, income generation, and community empowerment.